Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

New Game+ Showcase launched as a creator-led alternative to the increasingly ad-saturated circuit of game events—an attempt ...

Xbox cloud gaming is rolling out on Hisense's new smart TVs that will be introduced in 2026 as Microsoft reportedly plans ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Until recently, YouTube had two options for ads. You could deal with them, or you could pay the ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

CEO Rui Chen emphasized a pivotal year for Bilibili, highlighting the achievement of the company’s first GAAP net profit in ...

(Reuters) -Netflix's $120 billion stock market rally this year faces a crucial test on Tuesday: proving that its costly investments into advertising and video gaming can support the growth that made ...

These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in ...

Microsoft has quietly begun to offer ad media buys that combine connected television (CTV) and gaming after discovering 85% of people use "other" devices while watching TV. The top "other" device ...