Oracle has signed an agreement to acquire AddThis, a social bookmarking startup that has since transitioned into a publisher audience platform, for an undisclosed sum. Oracle’s Data Cloud, which ...

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company ...

The transition will happen in phases, but there's no "catch-all date," top execs said, and the company will try to find other roles for employees.

During a quarterly investor call, Oracle’s CEO Safra Catz shared that the company’s advertising revenue fell to around $300 million in fiscal 2024, following which Oracle is shutting down its ad ...

Oracle has announced that it is acquiring ad measurement firm Moat for an undisclosed amount as part of its push into the media and marketing sectors. Founded in 2010, Moat allows advertisers and ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

Oracle is rolling out new capabilities to its Advertising and CX platform that will enable advertisers to measure the effectiveness of ads in video games. Oracle said the in-game advertising ...

Software technology giant Oracle announced during its quarterly earnings call earlier this week that it has decided to shutter its advertising business. During the call, Oracle CEO Safra Catz said the ...