Addressable ad campaigns deliver incremental reach to large and small ad campaigns, a new study found. When a linear campaign’s reach is higher than 40%, addressable adds 5 to 10 more reach points, ...

Working addressable TV advertising into a brand's media mix consistently helps advertisers target audiences to obtain an average 40% reach, according to new research from Coalition for Innovative ...

Canoe Ventures, the ad-tech company owned by the biggest cable companies, said it has made a deal making satellite companies DirecTV and Dish Network part of addressable ad campaigns. The arrangement ...

NEW YORK--(BUSINESS WIRE)--Effectv, the sales division of Comcast Advertising, today announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in ...

LONG ISLAND CITY, N.Y. — It’s what Comcast Advertising calls a new “privacy-forward agreement” in which audiences within the Comcast footprint can be matched to information within TransUnion‘s ...

AdCellerant releases its latest product, Addressable Streaming TV, to allow advertisers to optimize the ROI of their ad campaigns. DENVER, Aug. 30, 2023 /PRNewswire/ -- Built on a core principle of ...

Go Addressable and the Coalition for Innovative Media Measurement have unveiled the results of a joint industry study on addressable television advertising usage and trends. One of the report’s key ...

A new report from the VAB shares its definition of what addressable TV targeting is. This allows marketers to use the technology more effectively as adoption accelerates, the association notes.

Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their ...