Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B marketers dramatically improve the financial ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right person at the right time in an effortless fashion. Before AI, this was never ...

AI slop has become a cultural warning sign. The phrase describes the flat, awkward feel of content created without human craft. The phrase came into sharp focus in August 2025 when J. Crew teamed up ...

Tier 2. Orchestration (Top 20%): Just as Marketo created the "marketing ops" role, AI SDRs need handlers. These SDRs will ...

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

Accounting and other professional service firms are rushing to make sure that they will be mentioned in AI search results, with many planning to fully implement a generative engine optimization ...