The most dramatic advances in human development over the past century can be summed up in two words: “if” and “then.” With only slight oversimplification, all marketing can be translated into if/then ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...

Consumers increasingly want human connection without compromising the convenience AI offers – complicating product ...

It has been hard not to hear conversations referring to algorithms at any ad-tech conference, but there seems to be persistent confusion around what an algorithm really is, how they might help in ...

Instagram can be addicting, overwhelming and entertaining in equal parts. Since its launch in October 2010, the social media platform has grown to over 400 million active users on the site, who post ...

It would be great if all of your posts were delivered to all of your contacts, but it doesn’t work that way. LinkedIn’s algorithm determines how widely your posts will be seen. Their mantra is “people ...

Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...

Algorithms rule our world. They are pervasive “people replacements,” appearing everywhere and inside of most everything with a microprocessor. Where people used to diagnose illnesses, analyze foreign ...

Online marketing used to be a much more even playing field with a low barrier to success. But as the internet has matured and become more sophisticated, the companies running the show (like Facebook, ...

Matt Maher is Founder of M7 Innovations where he guides brands through the evolving media and technological landscapes of AR, VR, and Voice. Then there's TikTok, which deploys a hyper-personalized, ...