L'Oréal's new hair straightener + multi styler uses light instead of extreme heat — and it works 3X faster

L'Oréal announced an infrared hair straightener and an LED face mask at CES 2026, both launching in 2027 with light-based technology.
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ALS and PROX Sensor with IR LED

The ISL29043 is an integrated ambient and infrared light-to-digital converter with a built-in IR LED and I2C Interface (SMBus Compatible). This device uses two independent ADCs for concurrently ...

I just saw L'Oréal's new glass hair straighteners in action, and I was amazed at their smoothing power at lower temperatures

Exclusive: 'It's a total reinvention of a category – but for a real purpose. It gives you results that are less damaging to ...