Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

A project funded by NASA could help bring emergency medical care to rural Arizona. ASU researchers are developing augmented ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The VITURE Pro AR smart glasses for $199 reduces eye strain and fits more users comfortably for longer sessions. Affordable ...

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

Snap Inc. created a standalone subsidiary within the company dedicated to Specs, its first consumer pair of augmented reality ...

A new augmented reality system splits the difference, by precisely guiding the hands of human carpenters. Developed by Andrea Settimi and colleagues at Switzerland's EPFL university, the open-source ...

BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

Meta Platforms has a long-term growth opportunity with augmented reality glasses. Orion has the potential to disrupt the market like the iPhone. If priced between $700 and $1,200, Orion and future ...

Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...