Forbes contributors publish independent expert analyses and insights. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in ...

This comprehensive report explores the evolving role of B2B events in achieving key marketing objectives. It provides valuable insights from a recent survey of our community of B2B marketers, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Amex Global Business Travel ...

Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own ...

In-person events are dead—or so it may have seemed at the height of the pandemic lockdowns. Events remain one of the most critical interactions throughout the entire buyer journey. With the switch to ...

When the effects of the coronavirus on the live events industry began to take shape, brands that relied on large, global gatherings for B2B leads, nurturing and sales were faced with the decision to ...

According to Frost and Sullivan, B2B events account for $512 billion in spending every year. With so much money on the line, it’s no wonder event managers are turning to technology to up their share ...

With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...

Goldcast creates Netflix-style virtual and hybrid events for B2B marketers. The company works with clients like Microsoft's GitHub, Hootsuite, and Intuit. It just raised $28 million in Series A ...