New Delhi: India’s industry department will soon define the term marketplace and also elaborate on just what constitutes retail and wholesale trading on such platforms—a move that will decide the ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...