A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...
Vik is the Co-Founder and former Editor at MotorAuthority, a leading U.S. website covering performance and luxury cars. Since 2025, he has contributed to CarBuzz, blending his engineering background ...
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What BMW Alpina means for performance, luxury, and the brand's identity
BACK in March 2022, BMW Group announced its acquisition of Alpina, a company founded in 1965 by BurJkard Bovensiepen, a member of the Bovensiepen family of industrialists. Effective Jan. 1, 2026, ...
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Alpina is now BMW Alpina. Here's what that means
As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? As of January 1, 2026, Alpina is officially part of the BMW Group. With the acquisition announced back in 2022 now ...
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