WAUSAU, Wis. (WSAW) - You’ve probably seen it before, you open a website and are asked if you want to accept or reject all cookies and you click on a button simply to make the pop-up go away, but do ...

It has been four years since Apple began to allow users of the Safari browser to block third party tracking cookies. Over that time, the online advertising ecosystem has been scrambling to update ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

Third-party cookies, privacy regulations, and privacy concerns are well-worn topics. And it’s challenging to continually try to sort through it all, especially when everyone is talking about things ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...

Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher’s inventory has been ignored simply because it lacks a browser ...

The deprecation of third-party cookies comes confusion, Merkle released a guide in early June that outlines the brief history of privacy regulations, and how organizations can own their first-party ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

50% of respondents in APAC have some understanding of how their data is used. 60% of respondents expect clear and comprehensible information about data usage, emphasising the importance of ...

Opinions expressed by Entrepreneur contributors are their own. Scan the news recently and you’ll find that digital privacy is a trending topic. The spotlight is on Big Tech companies like Facebook, ...