Many of us have come to terms with the idea that generative artificial intelligence (genAI) doesn’t autonomously execute some digital PR, SEO or content marketing activities. Tools like ChatGPT can ...

Some advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords. A new setting in beta allows Google the ability to ...

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Categorization and rate grouping of an organization’s assets allows it to track and report on those assets. What data are tracked and reported is largely determined by stakeholders commonly ...