Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...
Packaging Gateway on MSN

Packaging at the point of decision

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...
Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...
The packaging category of Fast Company’s Innovation by Design Awards honors innovative uses of materials, graphics, and industrial design to solve packaging problems. This year’s winner, Bambox, is a ...
What do you think packaging design will look like in 2024? In the next year, packaging design will continue to evolve and surpass the limitations imposed by traditional shelf-space categories. With ...
The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...
Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...
What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.
Advanced packaging technologies are reshaping how compute platforms are conceived, optimized, and manufactured.