The company is trying to reignite its "brand heat," starting with the immersive Suede House activation during what it calls ...

Germany's Puma and fierce rival Adidas have their roots in the ​very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago, before a major fall-out between the ...

This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...

If there's one thing we know about athleisure brand Puma, it's that they know how to pull off a good collaboration. Following its successful partnerships with artists such as Dua Lipa, Puma is once ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA has expanded the regional reach of its Voices of a RE:GENERATION initiative beyond Europe and the US and added Indian sustainable ...

With trailblazing celebrity costume designer June Ambrose as women's basketball creative director, Puma returned to the New York Fashion Week scene. Aptly titled "Futrograde," the brand presented an ...

Puma and Trophy Hunting have collaborated on a new capsule collection. The range includes outerwear like varsity jackets, a heavyweight mesh performance skirt, biker shorts, leggings, and more. The ...