We are moving away from products designed for an imagined “average” customer. In practice, the idea of an average customer rarely holds up.

Principal Financial Group, Inc. (PFG), headquartered in Des Moines, Iowa, is a global leader in financial services, offering various solutions, including retirement, insurance, and asset management.

Financial advisors are not all regulated in the same way. Investment advisors have different regulatory standards to meet than financial planners, insurance agents and registered financial ...