ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

(THE CONVERSATION) Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. President Donald Trump announced a ...
CBS News

TikTok's fate in the U.S. could hinge on who controls its algorithm

A deal between the U.S. and China over the ownership of TikTok includes new stipulations over who controls the social media company's algorithm, a closely guarded secret which has proved to be a major ...

TikTok signs deal for sale of U.S. entity to American investors

TikTok's China-based parent company ByteDance must sever ties with TikTok or lose access to U.S. app stores and web-hosting ...
USA Today

TikTok users would feel the impact if algorithm isn't part of a sale, experts say

TikTok engages more than 170 million Americans with its endless scroll and viral content, but as a potential sale for the popular platform nears, experts are concerned about the future of the app's ...
Forbes

6 Ways TikTok's Algorithm Can Help Grow Your Small Business

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...
The Conversation

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

Kelley Cotter has received funding from the National Science Foundation. President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from ...