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Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company’s most affordable medium format camera to date.

Fujifilm's been trying to take on its rivals by offering larger sensors for better quality pictures, but its latest system takes the cake. The new GFX 50S is the first to use the company's new G ...

Fujifilm has revealed release dates for a trio of new cameras in its classically inspired retro digital lineup, as well as new lenses and other accessories. The news today from Fujifilm includes ...

How much are you willing to pay for a professional digital camera? That is basically the question you will ask when confronted with the Fujifilm GFX 50S' price tag. Granted, it's not as exorbitant as ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

The Fujifilm GFX 50S ($6,499.95) isn't the first affordable medium format camera, but its mirrorless design means it's more compact than the Pentax 645Z, which has been on the market for a few years.

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, ...