Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company’s most affordable medium format camera to date.

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Medium format cameras will never be cheap, but $800 price drops rarely come around, so bag the Fujifilm GFX50S II at a huge discount in this Black Friday deal. When you purchase through links on our ...

The GFX camera system from Fujifilm has always been about delivering the best image quality possible, with three 50 megapixel and two 100 megapixel models released since the launch of the GFX 50S in ...