Those of us who grew up in the age of commercials on television probably remember the many different advertisements for video games that were shown. From the 80s through the 2000s, clever TV ads and ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

At IAB's gaming ads-focused Playfronts, Discord's Senior Vice President of Product Peter Sellis shared new insights about the company's first year of the rewards-earning Quest ads format. According to ...

Editor's Note: Microsoft has not revealed any concrete plans to bring advertisements to Xbox games on consoles and/or PC. Earlier this month at CES 2025, Microsoft's advertising group presented some ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Gamepad and Smartphone neon sign vector. Games for Smartphone Logotype, Emblem in Modern Trend Design, Vector Template, Light Banner, Night Vivid Video Game Promotion, Design Element. Vector Billboard ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Expanding its effort to attract more mobile gaming advertisers, Samsung Ads is offering an advertising product that targets mobile gamers who watch content through Samsung TV Plus — its connected TV ...