Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product ...

Imagine this: you’ve got a brilliant idea brewing—something that could solve a real problem, inspire others, or even generate passive income. But when it comes to turning that idea into a tangible ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

No camera? No worries. You don't need lighting kits, studio backgrounds, or high-end equipment to produce compelling product videos. You don't even need to hit the record button, in fact. With ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

Some products are inherently expensive. Companies can offer leasing programs, financing options and other marketing approaches to make them accessible to working families. There are times when ...

AI is changing how people shop — if you’re still relying on SEO, you’re already behind. Optimize for AI to stay visible. AI is transforming how consumers discover and buy products — replacing ...