Here’s some encouraging news: You only need two of the three to succeed. All three would be fantastic, but only two are required. Every book starts with an idea. But many of these ideas will be seen ...

Forbes contributors publish independent expert analyses and insights. I write about strategy. In other genres that is pretty common. Think of autobiographies, history books, and travel guides. In ...

A business book can be a strategic asset fostering new revenue streams, but it rarely yields significant profit from royalties alone. Effective marketing and an established platform are crucial for a ...