Competitive strategy refers to a company's short-term and long-term strategies to gain market share against its competitors. Small businesses must compete not only against their peers but also against ...

To be successful, companies must establish a strategic plan that reviews internal and external factors. A SWOT analysis is the most common method used to determine a company's "Strengths," "Weaknesses ...

The popular saying, “the only constant is change,” may sound cliché, but it is invariably true. Change is largely unavoidable, a fact successful business leaders know all too well. Within a company, ...

For an organization to succeed, effective internal communication is crucial, but circulating messages through internal channels alone doesn’t always do the trick. So, smart corporate communications ...