Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader ...

We took into consideration a number of factors here, including scale, creativity, innovation and just plain nostalgic love.

The privately held Danish company outperformed the overall toy market last year thanks to its smart portfolio growth and even smarter supply chain. Everything from global turmoil to inflation has ...

Lego has outpaced the toy industry through a winning formula of licensed IP and a globally distributed supply chain. The ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

We review the first Lego Smart Brick sets, including the $70 Darth Vader’s TIE Fighter, the $90 Luke’s Red Five X-Wing, and the $160 Throne Room Duel.

A Lego PlayStation might be joining Lego's roster of brick console replicas later this year. Lego_Minecraft_Goat, a leaker with a strong track record of accurately reporting prices and release dates, ...

LEGO is finally answering fan prayers by introducing a proper minifigure for Nintendo's mascot, Mario. A first look at the Mario minifigure has been revealed via Instagram, showing the plastic plumber ...