This isn’t your daddy’s loyalty program,” Zach Busekrus, head of Journey Alliance, told me in a 1-on-1 chat. And that’s ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Nestled in the heart of Silicon Valley, Shashi has taken a bold step, diverging from the conventional path of hotel loyalty programs. Shashi’s unique approach cuts through the clutter, offering guests ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can cut the cost of future trips.

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

Evok Restaurant Marketing shares 10 loyalty strategies to boost revenue, build lasting diner relationships, and turn guests into loyal fans. Loyalty programs aren’t just a tactic; they’re a strategy ...

Shoppers are turning to loyalty points to bridge their budgets. Retailers, don’t burn your bridges. Inflation is causing retailers and restaurants to cut corners, but if their best customers are in ...