Forty-five percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance, according to a recent ...

In his now-classic book “The Visual Display of Quantitative Information,” Edward Tufte showcased a thematic map by the French civil engineer Charles Joseph Minard. Drawn in 1861, the map uses various ...

The success or failure of a digital marketing dashboard is closely linked to data visualization: Focus on users and their tasks, and you're likely to succeed; focus purely on data visualization, and ...

Michael Marriage has worked in the technology sector for over 20 years. He's been a global speaker on data warehousing methodologies and business intelligence best practices, and has developed ...

In this series, we’ve been examining the 5 keys to designing and deploying an effective marketing dashboard. They are: Building cross-functional alignment on the role of marketing in the organization; ...

With the growing number of social media monitoring and community management software products, the definition of a marketing dashboard seems to have taken numerous forms. For the purpose of this ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Emilio Basaldua is vice president of analytics enablement within RAPP’s Marketing Sciences Centre of Excellence, where he brings analytics technology solutions to clients across the RAPP U.S. network ...