Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

QR codes are becoming an increasingly popular way to market your business. They are a great way to connect with customers who may not have the time or inclination to visit your website. Small business ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Smart tools are everything in the world of fast-moving startups and lean marketing teams. You want to work faster, reach more people, and reduce friction between your brand and your customers. But ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

QR codes are a type of barcode, or scannable pattern, that contain various forms of data, like website links, account information, phone numbers, or even coupons. QR codes are found everywhere from ...