Merino wool’s renewed popularity isn’t accidental. It reflects a larger shift in fashion towards thoughtful consumption by choosing pieces that last, materials that feel good, and designs that outlive ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

Bridal boutiques are usually brimming with bright brocade, crepe, satin, silk, lace and organza. But South Australian wedding dress couturier Nikki Atkinson always felt there was one thing missing ...

No nana jumpers here. These family-owned Australian companies are using local fibre to create clothes that breathe, look stylish and are loved by Generation Y. McIntyre Merino founders Raquel Boedo ...

Hiking and spending time in the great outdoors is my favorite pastime, but I've learned over the years that the gear you bring and the clothing you wear can make or break a trip. If your hiking boots ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

Now, the natural fibre is becoming more popular for workout clothing, too – tennis star Venus Williams even wore custom ...