In the age of social media, everyone has an opinion — and can freely share it. We each have a digital soapbox. Instagram stories and angry tweets flood our feeds, oversaturating the social media ...

Stop blending in! Strong convictions attract dream clients. Define your core beliefs, create a manifesto, and consistently share them. Don't shy away from controversy; respectful pushback reinforces ...

Who should you target, and when, to maximize the impact of your message? New research uses mathematical models to show that targeted influence is significantly more effective than random persuasion.

As people increasingly rely on AI-powered chatbots to look up basic facts about the world, a new Yale study shows that those interactions can influence users’ social and political opinions. Prior ...

In public discourse, we spend a great deal of collective energy debating the accuracy of facts. We fact-check politicians, monitor social media for misinformation, and prioritise data-driven ...

We care about what other people think of us. As much as we may fear others’ opinions, we seek them out and place a lot of value on them. The reality is that when we care too much or allow others' ...

Spencer Cox is governor of Utah. Ian Marcus Corbin directs the Public Culture Project at Harvard and is a senior fellow at the think tank Capita. In July 1926, President Calvin Coolidge delivered a ...