Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display ...

What is Performance Max? Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special. Years of collecting data on people’s browsing and ...

Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here’s what’s new. Sharper targeting tools. Campaign-level ...

Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image ...