Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

“The beauty of this event is it gives vendor channel executives a chance to meet face to face in one place in a day and a half with the CEOs and top executives from distributors that deliver more than ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...