After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their ...

AMC CEO Adam Aron said the organization plans to begin blocking off its best seats for customers who pay for their ...

If you were planning to go to an AMC theater soon, you might have to pay more for a good seat. AMC has announced that they will be “reserving” the “best” seats for their paid loyalty program members, ...

Chairman Adam Aron: "We will assure the best seats in our auditoriums are held, at first anyway, for our best customers." ...

Add Yahoo as a preferred source to see more of our stories on Google. AMC Theaters revealed in a Tuesday earnings call that the company will reserve priority seating for A-List or Stubs Premiere ...

Picking the best seats at an AMC theater may soon become a little more challenging for those who aren’t members of the chain’s loyalty program. AMC announced this week that it will block off premium ...

Most moviegoers are now used to buying specific seats when they go to a premium theater. Starting later this year, however, at AMC theaters the best seats in the house will be reserved for those who ...