Positive sales pitches work better for premium products and that strategy could be applied to higher value agricultural goods such as organic produce, grass-fed beef and other certifications, said a ...

PULLMAN, Wash. -- Consumers are more likely to choose a higher-priced item when it’s correlated with messages that emphasize an increase in the product’s positive attributes—rather than a reduction in ...

With inflationary pressure, rising interest rates and a looming recession threat, companies of all sizes face the daunting decision to decrease or freeze marketing budgets as an expense reduction ...

Researchers from the Ludwig Maximilian University of Munich (LMU Munich) in Germany and the Erasmus University Rotterdam in the Netherlands have investigated how the sales of rooftop PV systems may be ...