The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

So many review sites, so little time: That’s the premise behind a new tool launched by reputation and social media management firm SOCIALDEALER. Announced this week, the reputation monitoring service ...

Traditional page-one SEO is no longer the whole game. AI Overviews and AI tools like ChatGPT shape first impressions before ...

Reputation management firm Consumer Fusion has added a feature that it says will help brands build templates based on the top sentiment keywords in online reviews. The new offering, Smart Review ...

Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and support Marketing Automation initiatives. These developments aim to help ...

Can you trust AI to protect your reputation—or will it destroy it? In 2023, a New York attorney faced a courtroom debacle after relying on OpenAI's ChatGPT for legal research. The AI-generated brief ...

Have you Googled your company lately? If not, you probably should. What people are saying online about your brand -- the good, the bad and the oftentimes inaccurate -- makes all the difference when it ...

While quality products, appropriate pricing, and a good marketing campaign are key elements of creating, growing, and sustaining a business, customer engagement is also a necessary item on the to-do ...

The power of online reviews over the past decade taught businesses a quick lesson on the value of reputation management. Just a couple of bad reviews on Yelp, Google or any number of third-party sites ...