Last week, Google announced the launch of a new responsive ad unit in beta that will allow ads to automatically adjust for different screen sizes on different devices. The move from Google solidifies ...

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Online advertising is an essential part of any good on digital marketing strategy. In a global marketplace that is filled with competing products and retailers, using pay per click ads to get your ad ...

A look at the asset performance reporting available for responsive display ads in the Google Ads interface. Google announced this week that responsive display ads (RDA) will be rolling out to all ...

One of the loudest complaints I’ve heard so far about Google’s new responsive search ads — which are still in beta — is a lack of reporting on which combinations work best. Another is how to tell if ...