When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Attempts to persuade may be argumentative or non-argumentative. Non-argumentative means of persuasion include making eyes, brushing hands, and putting a good meal onto the table. But much more common, ...

When conducting rhetorical analysis, you’re attempting to answer "How and why a composer/speaker attempts to appeal to an audience in order to convey a purpose?" By explaining those ideas through your ...

How do metadiscursive strategies differ between apology letters and non-crisis promotional discourse (e.g., press releases) in their emphasis on restoring legitimacy versus enhancing image? By ...