People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A Revolutionary Way to Influence and Persuade. As you might expect after ...