After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A Revolutionary Way to Influence and Persuade. As you might expect after ...
Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...
Dr. Robert Cialdini is perhaps the most influential psychologist in the world of business and marketing. His book, Influence: The Psychology of Persuasion, has sold millions of copies and is a go-to ...
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