Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

The latest SRAM RED AXS, which debuted in May 2024, took everything good about the prior Force & Rival updates, made it better, then took it further. Not only did the hood shapes improve like its ...

After launching the RED eTap AXS 12-speed groupset in February, SRAM has released a Force eTap AXS groupset offering much of the same capability at a lower price point. The key design features of the ...

New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

We first learnt of SRAM's wireless intentions for its third-tier road groupset after our senior tech writer, Josh Croxton, uncovered two approved applications pertaining to the Rival moniker on the US ...

SRAM has also revealed new TT brake levers, hardware and an AXS battery charger with a USB-C cable port ...