A group of researchers led by Prof. LI Hai from the Hefei Institutes of Physical Science of the Chinese Academy of Sciences reveals that the balance between habitual and goal-directed decision-making ...

Behavioral scientists have been trying to uncover the patterns that humans follow when making decisions for decades. The insights gathered as part of their studies can help shape public policies and ...

Pricing continues to be one of the most crucial decisions retailers face. Set prices too high, and customers drift away; too low, and profit margins suffer. Traditional pricing approaches typically ...

Artificial intelligence (AI) is having an "It Girl" moment—everyone wants it or claims to have something to do with it. And frankly, the transformative potential of AI can be witnessed across many ...