It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and its umbrella organization Rolex Holding SA, according to Bloomberg.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

The Rolex catalog has always been large, with a range of models and references to suit different tastes and budgets. Today, ...

Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time. In a move that could have ...

The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry. While new Swiss watches will face steep price increases — a $10,000 Rolex ...

Rolex might not need its crown to know that it’s the king of the Swiss watch industry. According to new data compiled by WatchPro, the iconic Geneva maker accounted for one-quarter of the industry’s ...

The luxury watchmaker, a sponsor of the Academy Awards, will reveal a commercial during the Oscar telecast featuring campaign stars James Cameron, Alejandro Inarritu, Martin Scorsese and Kathryn ...