With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity. Typically all logos fall into one of five broad categories: wordmarks, ...

We encounter brand logos every day, and they are so ubiquitous that it is easy to forget just how much work goes into creating them. There are many different types of logos, and each one makes a ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Adidas/Coca-Cola/Shell/Wendy's/NBC/New York Yankees The ...

Logos are made to be memorable, but the majority are forgotten. So what’s the secret sauce? Let’s take a look at the 10 most memorable logos of all time. But the reason may not be as simple as brand ...