Although many different persuasion and influence techniques can be used to change the behaviors and attitudes of others, each may have a different effect on a person's motivation, emotions, and your ...

People cheat for a variety of reasons, but how do they try to convince their partner to forgive them? Published in Evolutionary Behavioral Sciences, a series of studies by Apostolou and Pediaditakis ...

When you’re hunting for a new job, you may not realize that your main objective is persuasion: You need to persuade members of your network to introduce you to people who might connect you with a job.

A new study finds competitive debaters, randomly assigned a position, persuade themselves to the superiority of their side, even if it falls contrary to their own personal beliefs. A new study finds ...

If you were to ask the question, “What is the art of persuasion?” either of yourself or of someone else, you would no doubt be inundated with perspective, application, opinion and theory (both applied ...