Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...

Here are five practices leaders can implement today that I've seen reshape outcomes for teams in markets where quiet ...

New York, NEW YORK, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Ipsos MMA, the global leader in marketing planning, measurement and optimization, today announced it has been named a Leader in The Forrester ...

AI agents are transforming brand-consumer relationships. The authors explore how brands must adapt to a new retail ...

Effectiveness and Efficiency of Public Procurement Processes for IFAD-Funded Agricultural Projects in Zimbabwe: Lessons from the Smallholder Agriculture Cluster Project This study examines the ...

Discover the PEG ratio's role in evaluating stock potential by balancing earnings growth with stock prices, aiding in ...