As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market intelligence into our business functions?” ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

New York, NEW YORK, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Ipsos MMA, the global leader in marketing planning, measurement and optimization, today announced it has been named a Leader in The Forrester Wave ...

NEW YORK — In September 2023, the Interactive Advertising Bureau released the initial draft of its “Retail Media Measurement Guidelines” for public comment. Now, a year later, Kroger is readying its ...

IBM is an AI pioneer, but it's been slow to find a viable business model. The tech giant is now betting on a mix of AI consulting and software to deliver AI solutions to enterprise clients. IBM's AI ...

Desperate job seekers are ditching LinkedIn in favor of a new networking source – dating apps. About a third of dating app users said they had looked for matches based on the prospect of getting ...

Frustrated by a broken job market flooded with AI-screened applications, job seekers are swiping right on dating apps to find internships and employment opportunities. About one-third of dating app ...

Effectiveness and Efficiency of Public Procurement Processes for IFAD-Funded Agricultural Projects in Zimbabwe: Lessons from the Smallholder Agriculture Cluster Project This study examines the ...