A Bit Of Optimism The latest episodes from Simon's weekly podcast about life, leadership, and generally interesting things.

Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its …

Simon’s TED Talks have reached over 100 million people around the world. His first TED Talk on the concept of The Golden Circle launched an international movement to encourage people to start with …

Consciously or not, the leaders who truly inspire people do so by following a naturally occurring pattern that Simon calls The Golden Circle. The Golden Circle provides compelling evidence of how much …

Watch the full archive of Simon Sinek’s videos including the Ted Talk. The new videos are added daily. Subscribe to watch it here first.

In this book, Simon shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way—and it’s the opposite of what everyone else does.

Simon wrote his books to serve as the foundation for building the Help Others Industry. Inspired by his viral TED Talk, his first book Start with WHY (2009) sparked a global movement to encourage …

The Infinite Game is the latest of Simon’s published works and is both a New York Times and Wall Street Journal bestseller. It dives into and expands upon Dr. James Carse’s Finite and Infinite …

Aug 29, 2024 · Is laissez faire management truly better than micromanaging? Here our founder Simon Sinek dives into the data for answers.

Sep 10, 2025 · At Team Simon, we recently surveyed 971 middle managers across scores of industries around the world. The findings, detailed in our new report, “The Top 10 Things Middle Managers …